With print publications having limited space and lots of news to fill it, websites and blogs are becoming a great way to promote your books.
But online, there’s plenty of space, and plenty of people writing blogs and putting up websites. Our only hope is that people are reading those blogs. At a publishing seminar last year, a speaker predicted that the web will one day be saturated with all the online publishing, and at that time, the cream of the crop will rise up and take all the readers. Probably true.
But while there are plenty out there, the sampling is good. And from a promotional stand point, that means more opportunities to get your book in front of eyeballs.
Promotion is key whether you’re publishing with a big company, a small company or on your own. People won’t be able to buy your books if they don’t know they’re there. You can’t leave it to chance that readers will stumble on your book on the shelf at a bookstore. That will happen, sure. But will it happen enough to get another book published? Probably not, unless you’re a well-known author. But even they advertise and get reviews.
And even if you don’t have a book to promote, if you have an article or short story, do the same. Tell your friends, post links to it on message boards, blogs, organization forums. Getting your work into the hands of readers is important to help show the industry that you are someone who is dedicated and a writer to keep an eye on.
Oh, and if you liked what you saw on the “Sir Newton’s Color Me Hawai’i” blog post, you can buy it here. See? promotion. 🙂